SEO is a fundamental part of marketing these days, there is no avoiding it if you want your business to do well online. Here are some interesting statistical facts that you may not know about Glasgow SEO;
The Top 5 URLs Get 75% of User Clicks
This isn’t surprising when you consider the majority of us will find what we’re looking for in the first few search results. Some people expect that this number is actually far higher. This is why being as high up in the search engine rankings as you can is so important for your business.
Google Owns 65-70% of Search Engine Market Share
This is much less than it has been in the past. This is one of the main reasons that so many companies only care about ranking in Google and tend to not focus on other search engines.
Search and Email Are the Top Two Internet Activities
Email marketing is arguably the most effective type of digital marketing after SEO, beating PPC and social media advertising. Email is one of the most effective ways to reach your audience, this is because so many people need to check their emails, for work, bills, important information etc. A solid email campaign paired with a bullet-proof SEO campaign is a sure fire way to increase your page visits – and hopefully conversions.
Page Titles Are the Most Important On-Page Element After Content
It’s no surprise that the main body of an article is the most important part. But the title is what gets people to click on your website. According to recent research, people will spend on average one second looking at a title before moving on to the next. So you pretty much have that one second to grab their attention – and you only get a short amount of words to do it in, use them wisely.
70-80% of Users Ignore the Paid Ads
This may seem like a lot, but when you think of the billions of searches per day the 20% that still click on paid ads is a lot of people. Although you can see just how many people pay attention to the organic listings rather than the paid ones.
Looking for Glasgow SEO?
If you’re looking for Glasgow SEO there are plenty people offering services. What you need to watch out for is who is actually going to provide you with the results you are looking for and who is going to take your money and run. There still are companies who claim to be able to do SEO but come up unsuccessful every time. Ensure you choose a reputable company that has plenty of real client case studies and testimonials to read through. This will give you an insight into the type of work they do and how they keep their clients happy.